A FERTILE DISCOVERY FOR THE SWISH BOHEMIAN (Pt. 2) | The Farm, Jaipur
At The Farm in Jaipur, hedonism and creativity combine to create a sanctuary of pleasure. I dive right in.
Given its sanctuary-like ethos, The Farm almost compels deep thought on creativity, legacy, and other such vital life affirmations. Ritu and Surya Singh halt my ruminations. Both Rajasthan natives, Ritu and Surya are the artist couple who have birthed and nourished this boutique art homestay overflowing with quirk and style. “We’re certainly not offering a hotel experience,” Ritu tells me over fresh fruit and scrambled eggs. “So that starched service, extensive menus, standard hotel lobbies – you won’t find any of that here. What you will find is a contemporary luxury homestay experience where art and a creative, laidback approach to life rule.”
She’s not kidding. Everywhere I look, art stares right back. The entire property and its many nooks serve as one giant canvas for the couple’s experimentations, with scrap-based installations, scrap collages, reclaimed décor, wood/metal inventions, and log furnishings taking on myriad forms. This harvest is complemented by a global palette of artists who’ve been part of The Farm’s Art Residency programme, not to mention the works that flood the resort’s sprawling gallery space and its grounds, many sourced through Wolf – an experimental art collective created and headed by the couple.
While much of the artistry on view is endearingly rustic, the rooms and suites are anything but. The five colour-themed rooms are a crisp assemblage of style, heritage, and simplicity – both vintage and contemporary – opening out to spacious verandahs and back porches with sweeping views. The Varanasi and Automobile suites meanwhile are treasure-troves of discovery and imagination, each draped in both luxury and an earthy ethic, resulting in experiences textured with the earth’s fragrances and brimming with rampant style.
“It’s about creating a playful vibe through avant garde design and a style philosophy rooted to the soil,” Ritu tells me. “We also plan to convert the villa rooms into a holistic recreation space and enlarge our suite collection from two to eight, thus ramping up the style factor several notches.”
I feel at home in my pastoral luxury homestay. I’m attuned to this bohemian approach to life. I’m at peace within this creative playground where all you end up doing is eating great food, drinking wine, swimming, roaming, reading, and creating. And I’m in solidarity with an address where ‘weathered’ and ‘reclaimed’ are as consequential as ‘beautiful’ and ‘fashionable’.
Over the course of my stay, I keep dipping, often unexpectedly, into experiences infused with magic. The Farm’s bohochic vision manifests itself in exquisite Rajasthani drapes and sheets, individual artefacts with stories behind each, and my room bathed in evocative olive. The couple and I bond like kindred spirits and when I bid a temporary farewell, it’s Ritu who has the final word: “I hope our hedonistic playground lingers,” she waves. She needn’t worry.
Concluding part of a 2-part series; this 'Discovery Story' first appeared, in longer form, in Travel + Leisure (April, 2016).